Why Gen Z Is Ditching the Big Carriers

Remember when switching phone plans meant waiting on hold for 45 minutes, signing a two-year contract, and walking out of a store with more confusion than savings? Yeah… Gen Z said “no thanks.”

Today’s youngest adults are swapping the Big Three for something better—plans that are smarter, cheaper, and easier to manage. Enter: the rise of smaller carriers, known as MVNOs (Mobile Virtual Network Operators). And spoiler alert: it’s not just a trend.

Why Gen Z Is Over Big Carriers

They’ve grown up with everything customized to them—Spotify playlists, TikTok feeds, iced coffee orders—so why settle for overpriced, cookie-cutter phone plans?

Here’s what’s turning Gen Z off:

• Expensive plans that don’t reflect actual usage
  
  
• Contracts with sneaky fine print
  
  
• Terrible customer service (looking at you, hold music)
  
  
• Lack of transparency on coverage and fees

Gen Z isn’t here for overpriced plans, confusing contracts, or being stuck with one-size-fits-none service. They’re switching to smaller carriers that offer better prices, more transparency, and flexible options that actually fit their lives.

The Plans Gen Z Is Loving

Want to know what everyone’s switching to? These are some of the top picks Gen Z is raving about right now:

Mint Mobile Unlimited Plan

Perfect for budget-conscious users who don’t mind paying upfront to save big over time.

Visible by Verizon Pay Annually Visible+

Unlimited everything on Verizon’s top-tier network—without the usual carrier chaos.

US Mobile Annual Unlimited Starter

Affordable. Customizable. Fast speeds and great coverage. What’s not to love?

Why Goji Is Gen Z’s Secret Weapon

You know how it takes 2 hours to scroll for a decent new show to watch? Yeah—we don’t do that here.

With Goji, you can compare 100+ phone carriers in 2 minutes and switch to a better plan, right from your phone. No stores. No spam. No strings attached.

Whether you want to…

• Spend less each month
  
  
• Get better coverage where you live
  
  
• Find a plan that actually fits your lifestyle

…Goji’s got your back.

Here’s how it works:

1. Enter your zip code
2. See which plans work best for you
3. Get the facts, the fine print, and the price
4. Pick your favorite and switch online

We’re not just another comparison site. We’re the matchmaker for your mobile life.

FAQs

What’s an MVNO, and why should I care?
MVNO stands for Mobile Virtual Network Operator. Basically, these are smaller carriers (like Mint Mobile or Visible) that rent space on the big networks (like Verizon, AT&T, T-Mobile) and offer their own plans—usually for way less money.

Is switching phone plans complicated?
Not with Goji. We help you compare, pick, and switch plans online in just a few clicks. No store visits. No awkward phone calls. Just savings.

Will I lose my phone number if I switch?
Nope! Most carriers let you bring your current number with you. We’ll let you know if there’s anything special to do when it’s time to switch.

How does Goji help me find the best plan?
We search over 100 carriers and filter the results based on your zip code, current carrier, and needs. We’ll show you the best coverage, pricing, and plan details—no fluff, no hidden fees.

Does Goji cost anything to use?
Nope. It’s 100% free to compare and find your plan through Goji. We don’t spam, and we don’t sell your info.