New Apple iPhone 17 Series Revealed: Specs, Models, & Pricing
September 10, 2025
To all who celebrate, happy iPhone release day! Apple just dropped the iPhone 17 series. And we’ve got all the details on all the phones so you can pick your favorite new iPhone - pocket-friendly, selfie-ready, content-ready, or full-on flex- and enjoy the weirdly satisfying feeling of buying something that makes you feel just a little more important. Let the bragging rights begin.
The iPhone 17 Series Lineup: Four Models, One Ambitious Vision
The new phones do one thing well: it makes your day smoother. Want slim and chic, camera-ready, or marathon battery? There’s a version that fits, no awkward compromises.
Meet the iPhone 17 family: the comfy classic (iPhone 17), the ultra-slim show-off (iPhone 17 Air), the creator’s toolkit (iPhone 17 Pro), and the big-screen boss (iPhone 17 Pro Max). All of them look sharp, run smoothly, and won’t make you read a manual – unless you’re into that.
iPhone 17
The crowd-pleaser. Bigger 6.3 inch screen that scrolls like butter, the new A19 chip for snappy everyday use, and tougher front glass so it survives the “oops” moments. This is the one you buy when you want a great phone without asking for a user manual. Perfect for group texts, maps, and kneeling down to take that perfect dog photo.
iPhone 17 Air
The style icon. “Air” replaces “Plus” and shows up impossibly slim with a 6.5 inch screen. It slips into small pockets and looks expensive without trying. If your phone has to match your outfit, this is the flex.
iPhone 17 Pro
The creator’s favorite. Premium feel, cooler-running internals for long shoots and heavy gaming, and pro-level camera tricks. Toss in a coffee and you basically have a pocket studio that also takes calls. This is for people who make content and take it seriously, but still like a good meme.
iPhone 17 Pro Max
The big boss. The biggest screen at 6.9 inches, the family’s longest battery claims, and the most zoom when you need to pull a concert’s back row into the foreground. If you want the maxed-out experience: more screen, more stamina, more bragging rights – this is it.
Quick vibe check: all four phones feel fast, look sleek, and keep the learning curve gentle.
iPhone 17 Release Timeline
Set your calendar for the iPhone 17 preorder date and enjoy being ahead of the curve. These dates apply across the lineup:
- Announced: September 9, 2025
- Preorder: Friday, September 12
- In stores / ships: Friday, September 19
- Software: iOS 26 rolls out Monday, September 15
You’ll have the newest phone in hand before the coffee shops run out of pumpkin spice lattes.
iPhone 17 Specs at a Glance
Everything got a glow-up, but here’s the short version of what you actually care about:
Performance
Chips: The iPhone 17 runs A19. Air, Pro, and Pro Max use A19 Pro. Translation: the base model is plenty speedy, and the Air and Pros have extra headroom for heavy use.
Cooling: The Pro models got upgraded cooling so long gaming sessions and long video shoots stay smooth.
Display
Sizes: 17 is 6.3 inches, Air is 6.5 inches, Pro is 6.3 inches, Pro Max is 6.9 inches.
Every model uses ProMotion 120 Hz, so scrolling and animations feel silky. Brighter panels and slimmer borders help outdoors and make everything look cleaner.
Memory & Storage
Base tiers start at 256 GB, with Pro Max offering up to 2 TB for people who hoard footage and photos.
Cameras
The front camera is now up to 18 MP with Center Stage for steady video calls. Rear systems range from a solid dual setup on the base model to triple 48 MP sensors on the Pro phones, with Pro Max offering the longest optical zoom.
Battery & Charging
Apple promises all-day battery life for the family, plus fast charging that can go from low to about half in roughly a coffee break. MagSafe top-ups keep your nightstand neat (more room for all those half-empty cups of water!)
Connectivity & Other Features
A new wireless brain brings the latest in Wi-Fi and Bluetooth to play nicely with your smart home appliances, so your toaster can text you. eSIM support is standard, with eSIM-only versions in some regions.
iOS 26 adds a fresh “Liquid Glass” look and helpful AI touches like real-time FaceTime translation. It’s you, casually multilingual on a Tuesday – without any threats from a little green owl.
Color Options
Your phone is part tech, part personality. Color options are just as important as other updates.
iPhone 17: Lavender, sage, mist blue, white, and black
iPhone 17 Air: Sky blue, light gold, cloud white, and space black
iPhone 17 Pro: Cosmic orange, deep blue, and silver
iPhone 17 Pricing Breakdown
We do see minor price increases with this generation due to enhanced features (that are worth it).
iPhone 17: starts at $799 for 256 GB
iPhone 17 Air: starts at $999 for 256 GB
iPhone 17 Pro: starts at $1,099 for 256 GB
iPhone 17 Pro Max: starts at $1,199 for 256 GB
If you aren’t in a treat-yo-self mood, look for trade-in offers and carrier deals to soften those numbers.
Buyer’s Guide: Which iPhone 17 Model Suits You?
With four options and endless tech info, choosing which phone is right for you can get confusing. You want a new phone that just fits your life. We can help:
Everyday users: iPhone 17
- Why it wins: Smooth screen, tougher glass, speedy feel, friendly price.
- Best for: Texting marathons, maps on the go, family pics that actually look good, and daily “did I close the garage door?” checks.
- Vibe: Reliable, comfy, kind of like your favorite hoodie that somehow goes with everything.
- Skip it if: You edit long videos, game for hours, or crave the fanciest camera tricks.
Style and portability: iPhone 17 Air
- Why it wins: Slim, light, and shiny, with a gorgeous 6.5 inch screen that makes TikToks and travel pics pop.
- Best for: Small pockets, tiny bags, clean desks, “I like pretty things” energy.
- Vibe: Fashion-forward without being fussy. People will ask, “Wait, which phone is that?”
- Heads up: Battery and zoom are solid, not “filming three-concerts-in-a-row” levels. If you live far from outlets, peek at Pro Max.
Creators and photographers: iPhone 17 Pro
- Why it wins: Triple cameras for flexibility, cooler under pressure for long shoots or gaming, pro tools that make content look polished.
- Best for: Reels, short films, photo dumps with range, gaming sessions that go past “one more round.”
- Vibe: The friend who always brings the good camera and somehow catches the perfect candid.
- Heads up: It costs more, and you might want a bigger screen. If so, see Pro Max.
Maximum performance and battery: iPhone 17 Pro Max
- Why it wins: The largest display, the longest-lasting battery in the family, and the farthest optical zoom for your concert seats in the clouds.
- Best for: Creators on the move, travelers, power users, parents who film entire recitals in 4K.
- Vibe: SUV energy in phone form, still parks fine at the coffee shop.
- Heads up: It is large. Try it in hand if you prefer compact phones.
Quick Decision Cheat Sheet: The TL:DR Version
Love smooth scrolling, want a great price: iPhone 17
Care about pockets and pretty hardware: iPhone 17 Air
Shoot, edit, and post like it’s your job: iPhone 17 Pro
Want the biggest screen and marathon battery: iPhone 17 Pro Max
Pro tip: If you edit video or game a lot, the Pro models’ vapor chamber and A19 Pro headroom pay off long term. If you just want a fast, great-looking phone for years, the standard iPhone 17 is the value play.
Explore the New iPhone 17 Series with Goji
Ready to upgrade smartly? Compare models, colors, and storage with Goji, then lock in a preorder. We’ll help you pick the right phone, the right plan, and snag any trade-in credits that fit your situation.
iPhone 17 FAQs
When does the iPhone 17 come out?
Preorders start Friday, September 12. Phones ship and hit stores Friday, September 19. iOS 26 arrives in hand Monday, September 15.
How much is the iPhone 17?
iPhone 17 starts at $799 for 256 GB. Air starts at $999. Pro starts at $1,099. Pro Max starts at $1,199.
What are the main improvements over iPhone 16?
Short version: smoother screens, better cameras, faster charging, tougher glass, smarter wireless, and a fresh iOS glow-up.
Is the iPhone 17 Air compromised by its thin design?
Not really. It is thin, not flimsy. The iPhone 17 Air feels featherlight, slips into tiny pockets, and still gives you a roomy 6.5 inch smooth screen.
Which model should photographers consider?
Start with iPhone 17 Pro. Jump to Pro Max if you want the bigger viewfinder feel and up to 8x optical zoom.
Is the iPhone 17 worth upgrading?
From iPhone 14 or earlier? Absolutely. From iPhone 16, the jump to a 120 Hz base model, the brighter screen, and the front camera upgrade make a noticeable difference if you care about screen feel and selfies.
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